As the digital transformation wave sweeps across the globe, mobile smart applications have become crucial in driving industrial competitiveness and service optimization. After rigorous selection from mobile smart application projects over the past two years, 24 technology modules have been identified as having high potential. These modules span multiple industries including retail, food and beverage, healthcare, finance, and tourism. Below are the innovative practices of these modules in four application directions.
Mobile Management Enhances Operational Efficiency:
Through technologies such as AI, OCR, and machine learning, enterprises can automate supply chain management, such as purchase forecasting and inventory management. For instance, Shuke Company leverages these technologies to provide retailers with accurate customer behavior analysis, enabling automated marketing and intelligent recommendations, which increased sales by 26.34% through the FunNow app.
Mobile Payments Enhance Payment Convenience and Security:
Based on big financial data, AI is used for transaction risk management and decision support. Qiaorui Technology's lightweight payment service completes risk assessment for each transaction within 0.2 seconds, effectively reducing transaction risks and saving labor for stores.
Mobile Experience Enhances Customer Service:
Using technologies like LBS, AR, and 3D modeling to provide immersive customer experiences. For example, Shun Kang Asset's brand ESG.STYLE collaborated with IKEA, using 3D modeling and XR technology to allow consumers to enjoy a more intuitive and convenient furniture shopping experience, effectively shortening selection and service time.
Mobile Marketing Improves Conversion Rates:
Through automated ad placement management and precise marketing strategies to increase customer engagement and brand loyalty. Coupon Culture, through cross-brand collaborations, utilizes AI coffee flavor wheels to automatically recommend personalized coffee products, and through diverse media marketing and chain restaurant partnerships, significantly increased repurchase rates and customer satisfaction.
These cases demonstrate the immense potential of mobile smart applications in improving operational efficiency, payment convenience, customer experience, and marketing effectiveness. In the future, the development of mobile smart applications should focus on expanding cross-platform support, optimizing AI applications, promoting ESG and sustainable development, strengthening market promotion and training, and continuously investing in technological innovation to address the rapid changes in market demands.
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