FunNow, a Taiwanese startup focused on instant booking services, has embraced the philosophy that "life is more than just living" since its inception. The company emphasizes simplifying the booking process through technology, allowing users to enjoy life in real time. Co-founder and Chief Global Strategist, Zhang Jiazhen, drew inspiration from her experiences in the Netherlands to promote this instant and flexible lifestyle. FunNow's entrepreneurial vision stems from the Dutch principle of "work smart, play hard," which laid the groundwork for their 3L strategy—Last Minute Unlimited, Local, and Loyalty—redefining the online booking service market in Taiwan.
FunNow specializes in last-minute bookings, enabling businesses to adjust prices based on demand, providing consumers with greater flexibility. This strategy not only solidified its position in the local market before the pandemic but also achieved a remarkable 135% growth during it, demonstrating the feasibility and efficiency of its model. As the pandemic subsides, FunNow is expanding into other Asian markets, leveraging its existing loyal customer base with the aim of becoming the leading booking service in Asia.
In managing FunNow, Zhang Jiazhen likens her extensive international management experience to the art of mixology, emphasizing the need for innovation and flexibility while maintaining brand spirit and core values. Her life philosophy—"Life Is for Living"—is reflected in both her work and leisure, advocating for a harmonious coexistence of work and play, as well as shared moments over fine drinks. She specifically highlights the Royal Salute 21-Year-Old Diamond Jubilee whisky, noting that it symbolizes not just celebration but also finding joy in challenges, which resonates with FunNow's corporate culture of "Cheers to happiness, cheers to success, and cheers to overcoming setbacks." https://www.youtube.com/watch?v=BXwEBLSXtQ4
Photo Credited: Business Weekly Integrated Communication
Comments