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KKday Celebrates 10th Anniversary with New Brand Slogan and Celebrity Endorsements

KKday, Taiwan's homegrown travel e-commerce platform, is celebrating its 10th anniversary with a fresh new look. The company has announced a partnership with renowned astrologer Tang Qiyang and popular actor Greg Hsu as the brand's dual spokespersons for the Taiwan market. The duo's first collaborative brand video was released on October 7th, showcasing their excellent chemistry and highlighting the diverse travel experiences offered by KKday through various featured activities.


Founded in Taiwan in 2014, KKday has rapidly expanded through its innovative and flexible business model. It now has a presence in 12 Asia Pacific markets, including Japan, Korea, Hong Kong, Singapore, Thailand, Vietnam, and Australia, making it Asia's largest in-depth travel experience platform. Looking ahead to the next decade, KKday has unveiled a new brand slogan, "KKday, Make My Day," aiming to create unforgettable memories for consumers through various in-depth travel experiences. The company has also launched a Chinese brand statement, "我的天,超好玩" (which translates to "Oh my god, it's so fun"), echoing its Chinese name "酷遊天" (meaning "cool travel day") to convey the brand's spirit and empower each traveler to create a unique and personalized journey through KKday.


To further connect with Taiwanese consumers, KKday has invited Tang Qiyang and Greg Hsu as brand ambassadors. In the new brand video, the two travel to popular destinations worldwide, including Hong Kong, Japan, Egypt, Korea, and Venice, showcasing the diverse travel landscapes and the exclusive travel experiences offered by KKday. This collaboration not only injects new vitality into KKday but also underscores its commitment to deepening its presence in the Taiwanese market and expanding its global reach.

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