PChome's 2024 Annual Revenue Drops by 9%, but Narrowed Losses Indicate Initial Recovery
- 邑葳 張
- Mar 26
- 2 min read
PChome Online (PChome) reported consolidated revenue of NT$37.563 billion for the full year 2024, a 9% decrease compared to the previous year. However, various financial indicators show that losses are narrowing, with a per-share loss improved to NT$4.08. The company's fourth-quarter revenue was NT$11.008 billion, a 10.1% year-on-year decline, but after-tax net loss and net loss attributable to the parent company's owners narrowed to NT$207 million and NT$224 million, respectively, from NT$277 million and NT$298 million.
Following the addition of Uni-President Enterprises Corporation executives to its board of directors, PChome has continued to improve operational efficiency in its B2C e-commerce business. The 2024 EBITDA profit increased from NT$506 million to NT$564 million, and the EBITDA profit margin also rose from 1.2% to 1.5%. The company has also seen success in logistics operations, with the Linkou A7 smart logistics park accounting for 60% of annual shipments, reaching 80% in February. The operational capacity of PChome's self-operated logistics fleet, "PChome Speedy Delivery," continues to improve, with its service area expanding to 70 administrative districts in 9 counties and cities.
In addition, PChome's newly launched retail media network service, "PChome Ads," aims to enhance advertising effectiveness. The company plans to deepen data application and AI technology integration in 2025 to strengthen in-site advertising performance. Subsidiaries such as 21st FinTech and Bibian showed strong performance, achieving annual revenue growth of 15.5% and doubling their membership, respectively, demonstrating the potential of PChome's cross-border e-commerce and fintech sectors.
Overall, although PChome faces revenue pressure, the company is gradually making progress in profitability and efficiency through structural adjustments and strategic partnerships, laying the foundation for future growth.
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